One of the biggest concerns of Arts and Culture Orgs is shrinking media coverage. So how will your organization compete for the smaller space allotted? In order to facilitate some peace, love and understanding between promotional seeking A&C orgs and the media, I am offering this course to help you get the edge on how to get your message out there.
Courting the Media 101
Thursday, May 23, 12:00-1:30pm
Pack a brown bag lunch and join PCA for “Courting the Media 101: Effective Strategies for Getting the Coverage You Want” with veteran media relations coordinator and arts and culture writer Mary Burruss. Get help in defining the current gap between the media and arts and culture coverage and what immediate steps you can take to bridge that gap for your organization.
Mary Burruss, has stood on both sides of the media fence as a public relations manager and a journalist for over a quarter century. She has worked with many arts organizations including The National Symphony Orchestra, and The Byrd Theatre Foundation to promote events and build brand awareness through media relations. She now maintains culturenuts.wordpress.com.
This workshop is $5 for PCA members, $10 for non-members. Advance registration is required. To RSVP, please email email@example.com.